In 2021, I aimed to elevate and innovate on the design of the LCA can. I explored spot embossing & holographic labels to make this can feel a bit more special and unique. I was then responsible for art directing a photo shoot for the social, digital & ecomm roll out.

KEY RESPONSIBILITIES

Package concepting & design; innovative print production; creative brief development; on-set art direction; post production edits

COLLABORATORS

Pat Piasecki Photography; New Belgium Brewing; Sam Adams brand & social teams